Serenva Beauty
Project Overview
Serenva Beauty teamed up with us to enhance their digital presence and foster deeper connections with skincare-conscious audiences. Their mission was to increase brand awareness, engagement, and conversions through a thoughtful and visually captivating social media strategy.
We developed a performance-driven content framework, refined their brand visuals for modern platforms, and executed targeted ad campaigns across Instagram, TikTok, and Meta — delivering exceptional growth in reach, community engagement, and overall sales performance.
The Challenge
Declining engagement signaled the brand’s need for change, particularly to appeal to younger audiences. Earlier campaigns lacked authenticity and alignment. A singular social voice, modern design, and strategic execution became crucial.
Our Approach
Our team analyzed the beauty market, competitor strategies, and audience behaviors to understand engagement triggers, creating a plan that combines narrative content, influencer campaigns, and results-driven ads.
