Astra Glow
Project Overview
Astra Glow partnered with us to elevate their online visibility and connect authentically with beauty-conscious millennials. Their goal was to boost brand awareness, engagement, and sales through a refined digital marketing approach that combined creativity with strategy.
We crafted a performance-focused content framework, revitalized their social media aesthetics, and executed targeted campaigns across Instagram, TikTok, and Meta — driving remarkable growth in reach, engagement, and conversions.
The Challenge
The company experienced falling engagement and found it challenging to connect with younger demographics. Past campaigns lacked cohesion and failed to convey the authenticity modern consumers demand. They required a consistent social presence, updated visuals, and tactical campaign oversight to regain relevance.
Our Approach
We started by reviewing audience behavior, competitor campaigns, and market patterns to identify key engagement drivers in the beauty industry. From there, we built a strategy centered on creative storytelling, influencer collaborations, and performance-driven ads.
