Nova Cosmetics
Project Overview
Nova Cosmetics partnered with us to amplify their digital presence and build stronger connections with Gen Z audiences. Their goal was to increase engagement, awareness, and conversions through a cohesive social media strategy that blended visual storytelling with performance marketing.
We developed a data-driven content system, refreshed their brand visuals for social platforms, and launched ad campaigns across Instagram, TikTok, and Meta — resulting in exponential.
The Challenge
The brand faced declining engagement and struggled to reach younger audiences. Their previous campaigns lacked a consistent tone and failed to reflect the authenticity today’s consumers expect. They needed a unified social voice, modern visuals, and strategic campaign management to re-establish their market position.
Our Approach
We began by analyzing audience insights, competitors, and market trends to understand what drives engagement in the beauty niche. Using this data, we crafted a multi-layered strategy focused on storytelling, influencer partnerships, and conversion-based ad targeting.
