Glimsy Beauty
Project Overview
Glimsy Beauty partnered with us to elevate their digital presence and engage a vibrant community of beauty enthusiasts. Their goal was to boost brand awareness, drive engagement, and increase conversions through a creative and performance-focused social media strategy.
We implemented a data-driven content framework, refreshed their visual identity for social platforms, and launched targeted campaigns across Instagram, TikTok, and Meta — resulting in substantial growth in reach, audience interaction, and sales.
The Challenge
With engagement dropping, the brand found it difficult to resonate with younger consumers. Previous campaigns lacked a consistent and authentic approach. They needed a cohesive social strategy, fresh visuals, and structured campaign management.
Our Approach
We analyzed trends, audience behavior, and competitor performance to identify engagement drivers, developing a strategy focused on narrative-driven content, influencer collaborations, and targeted ad campaigns.
