Elysia Cosmetics
Project Overview
Elysia Cosmetics partnered with us to redefine their digital identity and connect with a new generation of beauty lovers. Their objective was to boost engagement, brand recognition, and online sales through a modern, insight-driven marketing strategy.
We built a data-powered content ecosystem, refreshed their visual storytelling across all platforms, and launched targeted ad campaigns on Instagram, TikTok, and Meta — resulting in strong audience growth, elevated brand presence, and higher conversion rates.
The Challenge
The brand was losing traction online and could not effectively reach younger customers. Their earlier campaigns felt inconsistent and inauthentic. They needed a cohesive social strategy, contemporary visuals, and structured campaign management to reclaim influence.
Our Approach
Our approach began with deep audience analysis, competitor benchmarking, and trend evaluation. This informed a strategy emphasizing brand storytelling, influencer-led campaigns, and ads designed to maximize conversions.
