Celeste Beauty
Project Overview
Celeste Beauty collaborated with us to strengthen their digital footprint and inspire confidence among modern beauty enthusiasts. Their goal was to grow awareness, engagement, and customer loyalty through a seamless social media and content strategy.
We designed a data-led creative approach, enhanced their brand visuals for social platforms, and rolled out impactful ad campaigns across Instagram, TikTok, and Meta — achieving significant increases in visibility, interaction, and conversions.
The Challenge
Engagement rates were dropping, and the brand struggled to resonate with Gen Z audiences. Previous marketing lacked a unified tone and authenticity. A consistent social voice, refreshed visuals, and strategic campaign planning were essential to restore their standing.
Our Approach
By studying audience preferences, competitor activity, and trending market insights, we pinpointed what sparks interest in the beauty sector and developed a strategy blending narrative content, influencer tie-ups, and targeted advertising.
