Celeste Beauty
The Challenge
Engagement rates were dropping, and the brand struggled to resonate with Gen Z audiences. Previous marketing lacked a unified tone and authenticity. A consistent social voice, refreshed visuals, and strategic campaign planning were essential to restore their standing.
Our Approach
By studying audience preferences, competitor activity, and trending market insights, we pinpointed what sparks interest in the beauty sector and developed a strategy blending narrative content, influencer tie-ups, and targeted advertising.
