Aviqa Beauty
Project Overview
Aviqa Beauty collaborated with us to amplify their digital presence and engage meaningfully with beauty-forward audiences. Their objective was to boost brand awareness, drive engagement, and increase conversions through a strategic blend of storytelling and performance marketing.
We developed a data-driven content strategy, refreshed their social media visuals, and launched targeted campaigns across Instagram, TikTok, and Meta — achieving significant growth in reach, audience interaction, and online sales.
The Challenge
With declining audience interaction, the brand struggled to attract a younger following. Previous campaigns were disjointed and lacked authenticity. A uniform social voice, fresh visuals, and strategic management were required to reassert their relevance.
Our Approach
We assessed consumer behavior, competitor campaigns, and industry shifts to pinpoint engagement drivers, forming a strategy centered on narrative content, influencer partnerships, and conversion-oriented advertising.
