Aurielle Cosmetics
Project Overview
Aurielle Cosmetics partnered with us to strengthen their digital footprint and connect authentically with modern beauty enthusiasts. Their goal was to increase brand awareness, engagement, and conversions through a cohesive social media strategy that combined creative storytelling with performance-driven marketing.
We crafted a data-led content system, refreshed their brand visuals for social platforms, and executed targeted ad campaigns across Instagram, TikTok, and Meta — driving notable growth in reach, interaction, and sales.
The Challenge
Engagement was on the decline, and younger audiences were not responding. Previous marketing lacked alignment and authenticity. They needed a clear social voice, modern creative assets, and strategic campaign planning to re-engage the market.
Our Approach
Our team’s research included audience behavior, market trends, and competitor analysis, which informed a strategy emphasizing compelling storytelling, strategic influencer tie-ins, and conversion-driven advertising.
